FIT stands for Free Independent Traveller — a bespoke trip designed for an individual or small private group, as opposed to a fixed-date group departure.
FIT bookings are usually higher value per booking, lower volume, and higher margin than group departures. They are also more sales-cycle-intensive: the deal often involves multiple back-and-forth iterations on the itinerary before deposit.
In a CRM context, FIT pipelines benefit from trip-aware records — every iteration of the itinerary lives on the deal, not in a parallel document tool.